Industry workflows
Google Maps scraper for marketing agencies
The hardest part of agency new business is not writing the email, it is finding businesses with a problem you can name. Maps shows you that directly: no website, a rating slipping below four, eleven reviews in a category where competitors have three hundred. Each of those is a pitch that writes itself.
What you get
- Filter for no website, the clearest gap in the dataset
- Rating bands to find businesses with a reputation problem
- Review-count thresholds to find thin or neglected listings
- Category and city targeting so you pitch a niche you know
- Competitor context so the pitch shows the gap, not just the flaw
- Segmented exports so each gap gets its own message
Three gaps that convert into meetings
No website attached to the listing is the strongest, because the problem is undeniable and the fix is something you sell. A rating under four in a category where the median is 4.5 is second, because it is costing them enquiries right now. A review count in the single digits next to competitors in the hundreds is third. Each is visible in the export without any additional research.
Pitch the comparison, not the criticism
Telling a business owner their listing is bad gets ignored or resented. Showing them that the median rating among the twelve competitors in their suburb is 4.6 and theirs is 3.9 is information, and it changes the conversation from your opinion to their position. Because you captured the whole category, you have that median. Lead with the comparison and the criticism is implicit.
Niche down before you scale up
An agency that pitches every local business competes on price. One that pitches dental practices in three cities can name the ranking factors that matter in dental, reference practices it has worked with, and charge more. Category filtering makes the narrow approach practical, and the same message works across the whole list because the businesses genuinely are alike.
Segment the outreach by gap, not by geography
A business with no website needs a different first line from one with a rating problem. Export those as separate lists and write to each specifically. Most agencies get this wrong by splitting lists geographically, which is convenient for territory management and irrelevant to the recipient, who only cares whether your first sentence describes their situation.
Follow up on the same evidence
Re-run the same search a month later. Businesses that fixed the gap are no longer prospects, and businesses whose rating dropped further are warmer than they were. A second message that references the change is the most credible follow-up available to you, and it costs one re-run of a search you have already defined.
Frequently asked questions
Which filter finds the best agency prospects?
No website attached to the listing. The problem is undeniable, the fix is something you sell, and the pitch needs no additional research.
How do I pitch a low rating without offending the owner?
Lead with the comparison. The median rating among their local competitors against theirs is information rather than criticism, and you have that median from a full-category capture.
Should I target one niche or many?
One, at least to start. A narrow list lets one message work across all of it and lets you charge more than a generalist.
How should I split the outreach list?
By the gap, not by geography. A business with no website and one with a rating problem need different opening lines.
What makes a good follow-up?
Re-running the same search a month later. Referencing what changed on their listing is the most credible second touch available.