Industry workflows
Google Maps scraper for agencies
Agencies do the same local research on every new account: who else operates in this catchment, how does the client compare on reviews, where are the gaps. Doing it by hand takes a day per client and the output is never consistent. Doing it from one defined workflow takes an hour and produces a deliverable you can charge for.
What you get
- One repeatable research process applied across every account
- Whole-category capture so benchmarks reflect the real local market
- Rating and review distributions for competitive positioning
- Dated exports that evidence progress over a retainer
- Four device activations, enough for a small delivery team
- Clean CSV and Excel output that drops into client reporting
The onboarding audit, as a standard deliverable
When an account starts, capture every business in the client category within their catchment. That single export answers who the real competitors are, where the client sits on rating and review count, and how many competitors have gaps the client can exploit. Turned into two pages it becomes an onboarding deliverable that justifies the first invoice before any campaign work has run.
Benchmarks beat anecdotes in client meetings
Telling a client their 4.3 rating is fine is an opinion. Showing them the median rating across forty-one competitors in their catchment, and where they sit in that distribution, is a finding. Full-category capture is what makes the second possible. It also stops the conversation where a client names three competitors they happen to worry about and the strategy gets built around them.
Evidencing retainer progress
Local SEO and reputation work is slow and hard to show. Running the same catchment capture monthly and keeping the dated files gives you a series: the client review count against the market median, their rating movement, competitors gaining on them. A chart from your own dated data is more persuasive than a rankings screenshot and far harder to argue with.
Running it across many accounts without chaos
The workflow only stays cheap if it is written down. Define the category list and catchment per client once, store it with the account, and re-run it on the same cadence for everyone. Name the exports by client and date. What kills this in practice is not the research, it is three people doing it three different ways and nobody being able to compare last month to this month.
What you can and cannot resell
Using this data to inform strategy, build reports and run your client campaigns is ordinary agency work. Packaging the raw export and reselling it as a standalone data product is a different proposition, with its own data protection obligations to the individuals in it. If a client asks for the raw file, think about who is then responsible for it under GDPR or the equivalent in your market.
Frequently asked questions
What is the fastest way to turn this into a billable deliverable?
A catchment audit at onboarding. Capture the full category in the client area, show where they sit on rating and review count, and present the gaps as a two-page finding.
How do I show retainer progress with it?
Re-run the same catchment capture monthly and keep the files dated. A series showing the client against the market median is stronger evidence than a rankings screenshot.
Does one licence cover a small team?
Pro activates on four devices, which covers a small delivery team. Activations can be moved between machines from the dashboard.
How do I keep the process consistent across accounts?
Write the category list and catchment down per client, store it with the account, and re-run on a fixed cadence with exports named by client and date.
Can I hand the raw export to a client?
You can, but consider who becomes responsible for that data afterwards. Reselling raw lists carries data protection obligations that using the data internally does not.